Author Archives: Alice Ainsworth

About Alice Ainsworth

Alice is Head of Channel Strategy at the Department of Health. Find her on twitter at https://twitter.com/aliceainsworth

Rationalising our digital channels

I wrote a few weeks ago about changes to DH’s digital operations, and our plans to streamline the number of digital channels we use. Stephen Hale also wrote recently about the types of digital content we use to explain policy, … Read more → – Rationalising our digital channels

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Big changes to DH’s digital operations

We made some big changes to DH’s digital operations last week, though hopefully hardly anyone will have noticed… On Wednesday morning we migrated our wordpress subsites to their new hosting environment, and they’re now being managed by a small wordpress-specialist … Read more → – Big changes to DH’s digital operations

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Ramping up our comms about GOV.UK

We’ve been doing lots of targeted comms about the move of the DH website to GOV.UK over the past six months and now with just 5 weeks to go we’ve really started going to town on it Last week I … Read more → – Ramping up our comms about GOV.UK

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Just 10 weeks to go until DH moves to GOV.UK

The countdown has begun. There are now just 10 weeks to go until we switch off www.dh.gov.uk and move over to the single government website GOV.UK. Our scheduled go-live date is Tuesday 26 March and with Christmas behind us it … Read more → – Just 10 weeks to go until DH moves to GOV.UK

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Infographics – what we’ve learnt so far

As a digital team, the tools available to us for communicating our messages are ever expanding and we sometimes need to take a step back and think about what is the most useful approach, rather than the most innovative. One … Read more → – Infographics – what we’ve learnt so far

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Rachel Neaman talks about our ‘digital first’ approach to health and care

In this video filmed by the Government Digital Service, Rachel Neaman describes her role as Digital Leader for the Department of Health. Rachel, the Deputy Director for Digital, channel strategy and publishing at DH, explains why within the health and … Read more → – Rachel Neaman talks about our ‘digital first’ approach to health and care

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